Be prepared

• 
  The Communication Value Circle shows where added value is created through communication.

  That's why I like to use this model of the Academic Society from the pen of Ansgar Zerfass for my work.
  
  With the help of the model, you can train your eye for the holistic effect of communication and check where which effect arises.
  
  For my lecture tomorrow, I have worked through the model using an example.
  
  Read more about what I do privately and professionally can be found on my
  LinkedIn profile, Xing, Facebook and Instagram.
  
  Click here to read more about the model.

SWOT analysis

Appropriate strategies are based on good analysis. I present a classic tool here.

Know target groups

How do I go about learning to understand target groups?

EVE Clothes GmbH

Designing strategic communication using a fictitious example.

Stupid decision

Press offices are not dispensable, even if Elon Musk might think so.

Customer centric solutions

Good solutions start with the knowledge of the real problems. As a technique, this can also be called #designthinking.

World without contact

Will we live in a "lowtoucheconomy" after Corona?

Be prepared

The Communication Value Circle shows where added value is created through communication.

Added value through communication

Appropriate strategies are based on good analysis. I present a classic tool here.

Competence instead of knowledge

Knowledge is understood there as something static with a predictably short half-life and is contrasted with the teaching of competence for cooperation, creativity and problem solving.

Corporate Purpose

Anyone who is serious about the company's purpose will find more than just words for it As a PR consultant, one often encounters the desire to discuss "corporate purpose.