Marketing today

• 
  This McKinsey study shows opportunities for marketing in and after the pandemic.

  How do I market my products and services in the "next normal"? McKinsey names six aspects:
  
  1. Leveraging growth in e-commerce,
  2. expanding digital service offerings,
  3. understanding people's homes as the new control center of their lives and drawing the right conclusions from this,
  4. acting and addressing more locally,
  5. investing in safe local shopping experiences, and
  6. showing attitude.
  
  All of this, of course, requires strategic and creative shifting (as well as good data and, above all, a clear view of what the customer expects). Change, after all. Can't do it without doing it!
  
  Here you go to the article.

Time Out 2022

"I'm off then!" - I've wanted to write this sentence for so long. Now I'm going to do it.

Lets do some work now!

I would like to see something from the future coalition leaders: Fast and respectful negotiations and forward-looking ideas and decisions.

What makes us courageous

In order for the "return to normality" in the coming months not to become a "business as usual", (big) changes are needed.

Home Office: Yes or No?

Houston, we have a problem: managers want to bring their employees back to the office, they want to work at home more and more.

Skills for tomorrow

Thanks to digital technologies, our working world is changing fundamentally, radically and rapidly. What skills do we need for this?

Create (working) time!

Time is not money, time is life. Now is the right time to think about the working world of tomorrow.

Just do it!

How do we become more digital & innovative faster? This is an intense discussion at the moment.

Make changes

Change communication is an ongoing task throughout the entire process.

Doubts about success

Managers have a central role in digital transformation. But they do not believe in success.

Marketing today

This McKinsey study shows opportunities for marketing in and after the pandemic. How do I market my products and services in the "next normal"? McKinsey names six aspects:

It's your own fault!

Study on why change fails in companies.

Equal opportunities

When acceptance of flexible working time models and mobile working increases, this creates equal opportunities for women and men.

Creating Change

After Corona, one thing cannot be changed: The certainty that change is doable.

Working in home office

New for many, a habit for me - working at home. A comment on psychology.