Change communication is an ongoing task throughout the entire process.

Today, the learning unit "Change Communication" was on the agenda. Comparable to a large symphony orchestra, all communications disciplines must be deployed at the right time to ensure success.

In doing so, we must always start from what Mark Twain once said: "The only person who likes change is a baby with a wet diaper." For everyone, change means the loss of guardrails. We react to this differently emotionally but based on a predictable curve*: after shock or surprise comes defensiveness or denial before acceptance and development can set in. Managers and employees often experience this curve with a time lag.

Up to 80 percent productivity loss in changes is possible*. Added value through consulting can arise here through impulses and sparring or through the extended workbench. One thing is clear: the people in the organization must "do" the change. Starting at the top management level. Change communication is an ongoing task throughout the entire process, requires commitment, seeing oneself as a role model and acting accordingly. If you only give a speech, activate an intranet page with an FAQ catalog, but then disappear into oblivion, you will fail.

*after Richard K. Streich
* ZOE 2/2000

More about Change

Lets do some work now!I would like to see something from the future coalition leaders: Fast and respectful negotiations and forward-looking ideas and decisions.
What makes us courageousIn order for the "return to normality" in the coming months not to become a "business as usual", (big) changes are needed.
Home Office: Yes or No? Houston, we have a problem: managers want to bring their employees back to the office, they want to work at home more and more.
Skills for tomorrowThanks to digital technologies, our working world is changing fundamentally, radically and rapidly. What skills do we need for this?
Create (working) time!Time is not money, time is life. Now is the right time to think about the working world of tomorrow.
Just do it!How do we become more digital & innovative faster? This is an intense discussion at the moment.
Make changesChange communication is an ongoing task throughout the entire process.
Doubts about successManagers have a central role in digital transformation. But they do not believe in success.
Marketing todayThis McKinsey study shows opportunities for marketing in and after the pandemic.
It's your own fault!Study on why change fails in companies.
Equal opportunitiesWhen acceptance of flexible working time models and mobile working increases, this creates equal opportunities for women and men.
Creating ChangeAfter Corona, one thing cannot be changed: The certainty that change is doable. A Comment.
Working in home officeNew for many, a habit for me - working at home. A comment on psychology.