How do I market my products and services in the "next normal"? McKinsey names six aspects:
1. Leveraging growth in e-commerce,
2. expanding digital service offerings,
3. understanding people's homes as the new control center of their lives and drawing the right conclusions from this,
4. acting and addressing more locally,
5. investing in safe local shopping experiences, and
6. showing attitude.
All of this, of course, requires strategic and creative shifting (as well as good data and, above all, a clear view of what the customer expects). Change, after all. Can't do it without doing it!
Here you go to the article.