TikTok for my business?
One billion users and an immense increase this year, these numbers speak for themselves.
Today I learned a lot about how to be successful on TikTok for your business in a webinar by Matthias Still and Andreas Schweizer on LinkedIn. Thanks for helpful insides, tips and tools.
A few recommendations I want to underline as a consultant:
You need a clear view of your target group.
You need a strategy.
You need time.
Content must always be unique - don't post the same thing on all channels.
And that doesn't just apply to TikTok, of course.
What I didn't know and almost scared me: The first three seconds are decisive. If the viewer is not fascinated then, he switches off. So a good story doesn't just have to be good, it also has to get straight to the point.
PS: Maybe I'll start a TikTok channel for my cat Kalle. He's always doing funny things, and videos of animals are the 5th most popular content on the channel.