The Corona pandemic allows us to experience new dimensions of collective fear.

"Fear is even more contagious than the virus itself" writes my colleague Lars Niggemann about crisis communication on the topic of coronavirus.

I can only confirm this - never before in more than 20 years of crisis communication have I seen such an amount of irrationality among people, but unfortunately also among the media.

Is it really necessary for every media outlet to run a live ticker on the net reporting on hoarding purchases? I don't think so.

What I think is important: Keep calm as a person and prepare well as an organization.

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