Today on the curriculum: Corona crisis communication in practice check. Unfortunately, new examples of poor crisis communication present themselves every day. What is missing are mainly basics:

1. consistency of messages, and that from all parties involved - anything else only makes the uncertainty grow.

2. taking people's emotions into account and dealing with them adequately - if the majority of people in Germany think* that vaccination has started too slowly, then that's exactly where I have to pick them up. But I can't do that by saying that "on the whole, nothing went wrong.

3 Furthermore, the one-sided focus on a single aspect - the incidence number 50 - did not completely convince anyone in my lecture. More differentiated observations and justifications and more transparency about the background would be important here.

How was it in your company? Was everything good up to this point? What could be done differently and better? If you would like to bring in an external view as a sparring partner for this, please feel free to contact me.

*according to Infratest Dimap Deutschlandtrend February 21, 68 percent of the population think so.
*Angela Merkel during an interview in the ARD

#communication #crisis #responsibility #sense of power