I've known this question since I started my job. The answer too - and this value can of course be measured with #KPI.

In my opinion, an interesting model for this is the "Communication Value Circle" developed by Sophie Charlotte Volk and Ansgar Zerfaß.

The model describes how communication can support the target dimensions of corporate value creation:

Supporting performance creation,
building intangible value,
developing strategy, and
securing entrepreneurial flexibility.

And for all these dimensions, a large number of KPIs are provided.

For all those who think communication is a downstream process - here is the model.

#goodconsulting #goodcommunication #addedvalue #kpi #communication

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