Designing strategic communication using a fictitious example.

May I introduce? Here you see the protagonist of my new lecture: EVE Clothes GmbH. A medium-sized, owner-managed company in the fashion industry that wants to implement and communicate changes after a tough year.

Starting Monday, I will have my students use this fictitious case study to design and implement strategic communication. In eight learning units, we will take a closer look at aspects such as target groups, strategies, internal and external communication, and preparation for crisis scenarios.

Even after 10 years of teaching once a week at the Fachhochschule des Mittelstands (FHM), the combination of "lecturer and consultant" is a win-win situation: The Currenten theories and how to do it under "ideal conditions" ensure my clients state-of-the-art knowledge and enrich my toolbox. My students learn from someone who operates in the field four out of five days and has 20 years of experience.

I'm excited to see the results we achieve.
If you have change coming up that you want to think through with an outside professional, feel free to reach out to me.

#training #change #communication #power sense

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