Press offices are not dispensable, even if Elon Musk might think so.

The automaker Tesla has disbanded its PR team, they say.

A really, sorry to say so, stupid decision. Press offices are and always have been more than those who pass through questions and coordinate interview requests.

PR people are strategists with the whole picture in mind, they are the critical journalist on the inside, they communicate positions from the outside in and from the inside out.

When a company like Tesla only makes contact with the public through Elon Musk's tweets, that's not authenticity, it's self-promotion.

A dangerous tendency not only there. Every organization is always a sum of parts and regardless of what you think of the car, Tesla is certainly more than Elon Musk.

The SZ has an interview on this with Lutz Frühbrodt, professor of journalism and corporate communication (available in German language only).

#powernosense #responsibility #communication #pr #journalism

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