How do I get from the problem to the solution in Communication? You can take the first step with a SWOT analysis. As we did yesterday in the lecture using the fictitious example of "EVES Clothes GmbH".
1st step: Analyze the strengths and weaknesses inherent in the decision for communication.
2nd step: collect the opportunities and threats that arise in the environment
3rd and certainly most important step: draw the right strategic conclusions, for example: Which of my strengths can I use communicatively to pay into which opportunity?
The SWOT is a classic analysis tool and was developed at Harvard Business School over 50 years ago.
It has added value because you can first break down a complex structure of interrelationships into its individual parts and then relate them back to each other.
Usually, in my experience, a nucleus for a strategy that works lies in a good SWOT.
If you want to know more about this or other tools, feel free to contact me.
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