Appropriate strategies are based on good analysis. I present a classic tool here.

How do I get from the problem to the solution in Communication? You can take the first step with a SWOT analysis. As we did yesterday in the lecture using the fictitious example of "EVES Clothes GmbH".

1st step: Analyze the strengths and weaknesses inherent in the decision for communication.

2nd step: collect the opportunities and threats that arise in the environment

3rd and certainly most important step: draw the right strategic conclusions, for example: Which of my strengths can I use communicatively to pay into which opportunity?

The SWOT is a classic analysis tool and was developed at Harvard Business School over 50 years ago.

It has added value because you can first break down a complex structure of interrelationships into its individual parts and then relate them back to each other.

Usually, in my experience, a nucleus for a strategy that works lies in a good SWOT.

If you want to know more about this or other tools, feel free to contact me.

#swot #communication #analysis #strategy #makesense
#fhm


More about Strategy

SWOT analysisAppropriate strategies are based on good analysis. I present a classic tool here.
Know target groupsHow do I go about learning to understand target groups?
EVE Clothes GmbHDesigning strategic communication using a fictitious example.
Stupid decisionPress offices are not dispensable, even if Elon Musk might think so.
Customer centric solutionsGood solutions start with the knowledge of the real problems. As a technique, this can also be called #designthinking.
World without contactWill we live in a "lowtoucheconomy" after Corona?
Be preparedThe Communication Value Circle shows where added value is created through communication.
Added value through communicationI've known this question since I started my job. The answer too - and this value can of course be measured with #KPI.
Competence instead of knowledgeEducation should not impart knowledge, but competence, is one option for action in the Bertelsmann Foundation's "Work 2050" study.
Corporate PurposeAnyone who is serious about the company's purpose will find more than just words for it