Change has become a permanent condition. No matter what the reason, people are losing their familiar guardrails. Communication creates perspective.

In acute crises, the outcome is unclear and uncertainty is great. Communication creates trust and makes people capable of taking action.

Communication translates content into stories that want to be marketed. PR and IR are two ways to do this.

Digital or in person, in-house or as a lecturer at the university: up-to-date knowledge, transferred into practice.