Communication has the power to create meaning.
Through it, attitude becomes visible. Leaders can use communication to convey the goal and the path to change. Organisations gain people's trust in a crisis through communication. Communication can turn a product into something that customers love.
Communication creates measurable added value for your cause.
Change has become a permanent condition. No matter what the reason, people are losing their familiar guardrails. Communication creates perspective.
In acute crises, the outcome is unclear and uncertainty is great. Communication creates trust and makes people capable of taking action.
Communication translates content into stories that want to be marketed. PR and IR are two ways to do this.