Hollenhorst - PR - Make Sense!

Skip to main content

Make sense

When you match your message well with the expectations of the target group, meaning can emerge for your goal.

If you want to know what makes sense for me in change, in crisis or in everyday business, then you are in the right place. Each article offers added value through information and inspiration.

Choose from the most recent publications or the content sections.

Making sure something makes sense drives me.

New Articles

I am asked. "What's next for you?" I've heard a few times. My answer in this post.

"I'm off then!" - I've wanted to write this sentence for so long. Now I'm going to do it.

or can it go? Ten years of bachelor theses...

SORTED BY HEADING

I am asked. "What's next for you?" I've heard a few times. My answer in this post.

"I'm off then!" - I've wanted to write this sentence for so long. Now I'm going to do it.

or can it go? Ten years of bachelor theses...

Work for 2021 is done, the inbox is empty. It feels good and it's about time.

Feed confidence

A sad 1st Advent because many things are not as they should be.

TikTok for my business?

No, that's what I decided today. But "yes" for those of my clients who want to be in direct contact with the young target group.

Lets do some work now!

I would like to see something from the future coalition leaders: Fast and respectful negotiations and forward-looking ideas and decisions.

What makes us courageous

In order for the "return to normality" in the coming months not to become a "business as usual", (big) changes are needed.

Home Office: Yes or No?

Houston, we have a problem: managers want to bring their employees back to the office, they want to work at home more and more.

Skills for tomorrow

Thanks to digital technologies, our working world is changing fundamentally, radically and rapidly. What skills do we need for this?

Communication for game changers

Game changers, business punks, corporate rebels of this world, we need people like you!

Create (working) time!

Time is not money, time is life. Now is the right time to think about the working world of tomorrow.

Communication-Coach

Management, executives and employees all communicate every day, internally and externally. The ideal situation is when they all do so in the interest of the organization.

How do we become more digital & innovative faster? This is an intense discussion at the moment.

Status Quo Crisis 20211

What leads to a crisis in organizations, which tools do they use and how has Corona changed the work of crisis managers?

News in miniature

What I want to say has to fit on a cell phone screen.

How often are women mentioned in the media compared to men?

Change communication is an ongoing task throughout the entire process.

Appropriate strategies are based on good analysis. I present a classic tool here.

Communication in the pandemic in a practical check: Simple things are missing.

Communication in the crisis succeeds if you assess the situation correctly.

Twelthe months of pandemic

A look back and forward.

Know target groups

How do I go about learning to understand target groups?

EVE Clothes GmbH

Designing strategic communication using a fictitious example.

Out of the Corona continuous loop

Tips for motivation and optimism.

Decisions and communication in the pandemic - a comment.

Stupid decision

Press offices are not dispensable, even if Elon Musk might think so.

Doubts about success

Managers have a central role in digital transformation. But they do not believe in success.

Please explain!

An explanatory task force is needed in the pandemic.

How to undermine an opponent

Weaken somebody through meeting sabotage - reality, not fiction.

Marketing today

This McKinsey study shows opportunities for marketing in and after the pandemic. How do I market my products and services in the "next normal"? McKinsey names six aspects:

Customer centric solutions

Good solutions start with the knowledge of the real problems. As a technique, this can also be called #designthinking.

World without contact

Will we live in a "lowtoucheconomy" after Corona?

It's your own fault!

Study on why change fails in companies.

Equal opportunities

When acceptance of flexible working time models and mobile working increases, this creates equal opportunities for women and men.

Who reads news?

Who uses which media? Study on News Use and Competence.

Creating Change

After Corona, one thing cannot be changed: The certainty that change is doable.

Working in home office

New for many, a habit for me - working at home. A comment on psychology.

Fear is more contagious

The Corona pandemic allows us to experience new dimensions of collective fear.

The Communication Value Circle shows where added value is created through communication.

Better safe than sorry

The cornerstone of good communication in a crisis: prevention.

Added value through communication

Appropriate strategies are based on good analysis. I present a classic tool here.

Competence instead of knowledge

Knowledge is understood there as something static with a predictably short half-life and is contrasted with the teaching of competence for cooperation, creativity and problem solving.

Filter bubble does good

Thanks to my surfing and search habits, I get what's important to me displayed. Think Siemens.

Better than the reputation

"Strategic framing" has a bad reputation because of its assumed manipulative effect. Yet it is basically normal that we humans relate all perceptions to what we know.

Climate hysteria

... is the unword of the year 2019, and rightly so.

Corporate Purpose

Anyone who is serious about the company's purpose will find more than just words for it As a PR consultant, one often encounters the desire to discuss "corporate purpose.