EVE Clothes GmbH

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  May I introduce? Here you see the protagonist of my new lecture: EVE Clothes GmbH. A medium-sized, owner-managed company in the fashion industry that wants to implement and communicate changes after a tough year.
  
  Starting Monday, I will have my students use this fictitious case study to design and implement strategic communication. In eight learning units, we will take a closer look at aspects such as target groups, strategies, internal and external communication, and preparation for crisis scenarios.
  
  Even after 10 years of teaching once a week at the Fachhochschule des Mittelstands (FHM), the combination of "lecturer and consultant" is a win-win situation: The Currenten theories and how to do it under "ideal conditions" ensure my clients state-of-the-art knowledge and enrich my toolbox. My students learn from someone who operates in the field four out of five days and has 20 years of experience.
  
  I'm excited to see the results we achieve.
  If you have change coming up that you want to think through with an outside professional, feel free to reach out to me.
  
  #training #change #communication #power sense

SWOT analysis

Appropriate strategies are based on good analysis. I present a classic tool here.

Know target groups

How do I go about learning to understand target groups?

EVE Clothes GmbH

Designing strategic communication using a fictitious example.

Stupid decision

Press offices are not dispensable, even if Elon Musk might think so.

Customer centric solutions

Good solutions start with the knowledge of the real problems. As a technique, this can also be called #designthinking.

World without contact

Will we live in a "lowtoucheconomy" after Corona?

Be prepared

The Communication Value Circle shows where added value is created through communication.

Added value through communication

Appropriate strategies are based on good analysis. I present a classic tool here.

Competence instead of knowledge

Knowledge is understood there as something static with a predictably short half-life and is contrasted with the teaching of competence for cooperation, creativity and problem solving.

Corporate Purpose

Anyone who is serious about the company's purpose will find more than just words for it As a PR consultant, one often encounters the desire to discuss "corporate purpose.