Competence instead of knowledge

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  I think that the contrast between this (in my view correct) demand and the reality in teaching could not be greater.
  
  The day after tomorrow, my master's degree in "Corporate Communications" begins at FHM Bielefeld. As always, I will do my best - as will all my colleagues - to manage the balancing act between the firmly prescribed content and the testing of skills.
  
  But where is there time for students to try things out in an eight-hour timetable and the need to work or do internships?
  
  Competence does not come from a chart that one learns by heart and can reproduce in an exam. Competence comes from doing.
  
  Click here to get to the study.
  
  #competencestateknowledge #teaching #befhm #work2050

SWOT analysis

Appropriate strategies are based on good analysis. I present a classic tool here.

Know target groups

How do I go about learning to understand target groups?

EVE Clothes GmbH

Designing strategic communication using a fictitious example.

Stupid decision

Press offices are not dispensable, even if Elon Musk might think so.

Customer centric solutions

Good solutions start with the knowledge of the real problems. As a technique, this can also be called #designthinking.

World without contact

Will we live in a "lowtoucheconomy" after Corona?

Be prepared

The Communication Value Circle shows where added value is created through communication.

Added value through communication

Appropriate strategies are based on good analysis. I present a classic tool here.

Competence instead of knowledge

Knowledge is understood there as something static with a predictably short half-life and is contrasted with the teaching of competence for cooperation, creativity and problem solving.

Corporate Purpose

Anyone who is serious about the company's purpose will find more than just words for it As a PR consultant, one often encounters the desire to discuss "corporate purpose.