Filter bubble does good

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  The thought of pre-selected messages and ads tailored to my wishes irritates me. I don't want to live in my own #filter bubble.

  Or do I want to? Because that way I get to see what's most important to me and don't have to worry about missing anything?

  In an article for "pressesprecher", Dr. Anna-Lisa Becher introduces the "Coffee Mug", a format in internal communication at Siemens. The company produces 1,000 messages a day worldwide, she writes. Employees can now put together a format in which technology makes an individual feed from internal and external sources.

  In the pilot group, she says, fear of missing out has decreased and satisfaction has increased. I'll have to think about that for myself: Actually, it's also valuable if I don't have to notice everything!?

  Clieck here for the article (in German language only).

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I am asked. "What's next for you?" I've heard a few times. My answer in this post.

Is this art...

or can it go? Ten years of bachelor theses...

Done for 2021

Work for 2021 is done, the inbox is empty. It feels good and it's about time.

Feed confidence

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TikTok for my business?

No, that's what I decided today. But "yes" for those of my clients who want to be in direct contact with the young target group.

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Game changers, business punks, corporate rebels of this world, we need people like you!

Communication-Coach

Management, executives and employees all communicate every day, internally and externally. The ideal situation is when they all do so in the interest of the organization.

News in miniature

What I want to say has to fit on a cell phone screen.

Cite equally

How often are women mentioned in the media compared to men?

How to undermine an opponent

Weaken somebody through meeting sabotage - reality, not fiction.

Who reads news?

Who uses which media? Study on News Use and Competence.

Filter bubble does good

Thanks to my surfing and search habits, I get what's important to me displayed. Think Siemens.

Better than the reputation

"Strategic framing" has a bad reputation because of its assumed manipulative effect. Yet it is basically normal that we humans relate all perceptions to what we know.

Climate hysteria

... is the unword of the year 2019, and rightly so.