"Fear is even more contagious than the virus itself" writes my colleague Lars Niggemann about crisis communication on the topic of coronavirus.

I can only confirm this - never before in more than 20 years of crisis communication have I seen such an amount of irrationality among people, but unfortunately also among the media.

Is it really necessary for every media outlet to run a live ticker on the net reporting on hoarding purchases? I don't think so.

What I think is important: Keep calm as a person and prepare well as an organization.

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