On the occasion of International Women's Day, "Der Spiegel" counted how often women were mentioned in 40,000 articles and how often men were mentioned. The result: 107,000 mentions of men versus 28,000 mentions of women. “Der Spiegel” comments self-critically in the direction that the proportion of women in the world is 50 percent, so this 50 percent should also be found in the mentions.

Yes, sure, on the one hand. On the other hand, “Der Spiegel” often puts its finger in the wound and reports on things that are going badly and wrongly. It's good when women don't make up half of it

Away from that: I wish us all on the occasion of today a world in which things are fairly distributed. For all the great people out there, that would only be good.

Today, the learning unit "Change Communication" was on the agenda. Comparable to a large symphony orchestra, all communications disciplines must be deployed at the right time to ensure success.

In doing so, we must always start from what Mark Twain once said: "The only person who likes change is a baby with a wet diaper." For everyone, change means the loss of guardrails. We react to this differently emotionally but based on a predictable curve*: after shock or surprise comes defensiveness or denial before acceptance and development can set in. Managers and employees often experience this curve with a time lag.

Up to 80 percent productivity loss in changes is possible*. Added value through consulting can arise here through impulses and sparring or through the extended workbench. One thing is clear: the people in the organization must "do" the change. Starting at the top management level. Change communication is an ongoing task throughout the entire process, requires commitment, seeing oneself as a role model and acting accordingly. If you only give a speech, activate an intranet page with an FAQ catalog, but then disappear into oblivion, you will fail.

*after Richard K. Streich
* ZOE 2/2000

How do I get from the problem to the solution in Communication? You can take the first step with a SWOT analysis. As we did yesterday in the lecture using the fictitious example of "EVES Clothes GmbH".

1st step: Analyze the strengths and weaknesses inherent in the decision for communication.

2nd step: collect the opportunities and threats that arise in the environment

3rd and certainly most important step: draw the right strategic conclusions, for example: Which of my strengths can I use communicatively to pay into which opportunity?

The SWOT is a classic analysis tool and was developed at Harvard Business School over 50 years ago.

It has added value because you can first break down a complex structure of interrelationships into its individual parts and then relate them back to each other.

Usually, in my experience, a nucleus for a strategy that works lies in a good SWOT.

If you want to know more about this or other tools, feel free to contact me.

#swot #communication #analysis #strategy #makesense
#fhm

Heute auf dem Lehrplan: Corona-Krisenkommunikation im Praxis-Check. Leider bieten sich täglich neue Beispiele für schlechte Krisenkommunikation. Was fehlt, sind hauptsächlich Basics:

1. Konsistenz der Botschaften, und zwar von allen Beteiligten - alles andere lässt die Verunsicherung nur noch mehr wachsen.

2. Die Emotionen der Menschen berücksichtigen und adäquat damit umgehen – wenn die Menschen in Deutschland mehrheitlich denken*, dass Impfen sei zu langsam angelaufen, dann muss ich sie genau da abholen. Das schaffe ich aber nicht mit der Aussage, es sei „im Großen und Ganzen nichts schiefgelaufen.“*

3. Das einseitige Hinschauen auf einen einzigen Aspekt – die Inzidenzzahl 50 – überzeugte darüber hinaus in meiner Vorlesung niemanden mehr vollständig. Differenziertere Betrachtungen und Begründungen und mehr Transparenz über die Hintergründe, das wäre hier wichtig.

Wie war das in Ihrem Unternehmen? War alles gut bis hierher? Was könnte man anders und besser machen? Wenn Sie dazu eine externe Sicht als Sparringspartner heranziehen möchten, dann melden Sie sich gerne bei mir.

*lt. Infratest Dimap Deutschlandtrend Februar 21 denken dies 68 Prozent der Bevölkerung

*Angela Merkel bei einem Interview in der ARD